10 reasons to visit Varna




Varna is one of the most visited by tourists cities in Europe. Being the third largest in Bulgaria (with population of more than 0.4 million), it is known as Bulgaria’s Black Sea Capital. Its favorable geographical location on the North-East coast of the Black Sea, along with its richness in natural resources, make Varna an attractive destination all year round.


The best way to discover Varna is by trying the local specialties in one of its restaurants, by visiting some of its many places of interest and feeling its unique atmosphere.

There are many reasons to visit this beautiful city, but these are the top 10:



Visitors enjoy very reasonable prices of accommodation, shopping and eating out in Varna. If you are looking for a good value for money holiday or city break Varna is the right place for you.



Region of Varna (including Golden Sands and St. St. Constantine and Helena Resorts) is well-known with its hot mineral springs. Many hotels in the area offer excellent spa & wellness facilities and treatments.



You might be surprised to find out that Varna is the cradle of the oldest European civilization. In the city you could see the original artifacts of the oldest gold treasure in the world (4600 – 4200 B.C.). And that is just for the start of your history tour – there are many other treasures from later periods and cultures, such as Thracian, Greek, Roman, Byzantine, Bulgarian…

The guests of Varna are fascinated by the rich collections of the many museums in the city, the fourth biggest Roman Thermal Baths of Europe being amongst them.



In recent years Varna has become a cosmopolitan city and you can constantly find artistic and cultural exhibitions taking place. There are plenty of art galleries and interesting museums worth visiting.



Varna boasts with countless cultural events, involving folklore, music, ballet, opera and theater, movies and animated pictures presentations, exhibitions in the open air.

MTV Varna Beach is a great international music event, attracting thousands of visitors from different countries. It started in July 2017, being the biggest music event in Bulgaria for this year, and will take place each summer for the next 5 years.



Bulgarian cuisine is exceptionally diverse and delicious, consisting of various salads, breadstuffs, stews, and other local dishes. Many of them are prepared according to traditional recipes handed over from generation to generation over the centuries. There are many traditional Bulgarian restaurants and wineries in Varna where you can taste the famous dishes and enjoy high quality local wine produced in the region.



Bulgarians are very hospitable people. In most places you will be welcomed in the traditional way with delicious local meals and wine. Local people like celebrating and you can observe and join in local festivals. Young Bulgarians speak English and other foreign languages.



By 1878, Varna was an Ottoman city of mostly wooden houses in a style characteristic of the Black Sea coast, densely packed along narrow, winding lanes. It was surrounded by a stone wall restored in the 1830s with a citadel, a moat, ornamented iron gates flanked by towers, and a vaulted stone bridge across the River Varna. The place abounded in pre-Ottoman relics, ancient ruins were widely used as stone quarries. Today, very little of this legacy remains; the city centre was rebuilt by the nascent Bulgarian middle class in late 19th and early 20th centuries in Western style with local interpretations of Neo-Renaissance, Neo-Baroque, Neoclassicism, Art Nouveau and Art Deco (many of those buildings, whose ownership was restored after 1989, underwent renovations).



Varna has vigorous night life and many say that the city never sleeps. It is almost impossible to find closed bar or club during the night in the summer. Many of the bars and restaurants in the summer months are located right at the beach.



Varna is popular for its creative and innovative fashion and you can find here plenty of modern shopping centers, traditional open-air markets and small shops.


Varna is a city of unique charm and wide range of leisure activities to enjoy. Don’t hesitate and start planning your trip!